The most fun happens backstage! Consider this an all-access pass behind my professional work; these smaller artifacts and personal experiments are how I explore my creative thinking and evidence all my different ideas.
20-somethings are seemingly only good at two things: killing, and lying about killing.
Liars at a Houseparty is a web-based murder mystery game where users uncover who killed "showboat Liz" at her own party.
Bullhead Records is a fictitious record label that only signs "rising stars." Their goal is to use illustrative branding to differentiate these artists in an oversaturated market.
Facing the lowest turnout among the 3 major festivals at RIT, FreezeFest holds its own unique challenges when marketing to the student body.
The FreezeFest Quests is an award-winning social media campaign that incentivizes students to attend FreezeFest events through immersive social media storytelling.
This campaign increased the festival's event attendance by 8% from the previous year, and social media engagement by 20%.
Inspired by the 1997 Tamagotchi, Seacrest is a modern re-imagination of what types of experiences can evolve from limited touch-points.
Following the story of Lily & Lila, users explore a nostalgic beach town and make new memories along the way.
Press the center "X" button to start!
As one of RIT's inaugural Figma Campus Leaders, we engaged our creative community through workshops, events, and lots of boba!
Building a design system for the serene and sun-drenched Philippines; airKuya is a fictional airline that serves four major metropolitan areas of the Philippine islands.
airKuya's digital interfaces are driven by Ate Air, airKuya's design system.
An illustrated stamp series focusing on four herbs that are thought to "fight fevers" and cure other ailments.
An interactive and representational experience about the melting points of the Noble Gases.
Click to expand. Scroll to change temperature. Press the up/down arrow keys. Type h, n, a, k, or x to learn more.
Kinetic typography for Blackswan's "Cat & Mouse."
Select work for the marketing team of Rochester Institute of Technology's College Activities Board (RIT CAB).
CAB is the university's primary event planning board. I was a part of CAB for 3 years, and served on the executive board, including the Director role, for over 2 years.
