Through illustrative branding, a new record label introduces their rising stars.
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Design Opportunity
In today’s music industry, the competition to get noticed is fierce. Record labels and artist management agencies need to think of new and inventive ways to help their artists and talent break through into audiences.
By using branding and illustration, Bullhead Records is a conceptual record label, introducing their biggest rising stars. Their illustrative brand would help separate themselves from the rest.
The audience of these rising stars would be young people looking for new music and artists to support.
Introducing Bullhead's Rising Stars
Three artists are presented as Bullhead’s Rising Star class. Their artistic identity is enveloped within the brand to be seen as a set of young, scrappy artists, eager to break into the industry. By marketing these artists as a set of three, the brand develops hype and engagement for what it means to be a rising star in today's industry.
Album Cover Designs
(Front/Back)
Advertising Mockups
